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ABOUt ME

Hi! I'm Heidi, nice to meet you!

I'm a career nerd. I love analysing what makes people successful, what makes people happy at work and how our careers change over time.

 

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I've been hiring, helping and coaching job seekers for well over a decade across various industries in Finland and in Germany. 

I'm essentially what you would call "a generalist" or "a multipassionate": I have 10+ years of experience working in different People roles and in addition I've been digging into Marketing, Growth, Content, UX research and Operations topics during the recent years. 

I can talk for days about best practises in Talent Acquisition and how People function is the essential driver for Growth, especially in tech start-ups. I believe strongly in the power of open, inclusive and data-informed company culture that enables people to take responsibility and work together toward shared goals. Feedback and psychological safety are the keys to team success!

I have two Master's degrees, I post regularly on Linkedin and my goal in life is to eventually accept that I don't have enough time to read all the books I want. My core values are learning, curiosity, clarity and kindness.

 

My personal vision is pretty wild: 

i want to help 1000 people to get a good job.
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Formal Education & Degrees

Master of Social Sciences 2013 

University of Tampere, Finland

(Communication, Journalism, Media Studies)  

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Master of Science in Economics and Business Administration 2011

University of Turku, Finland

(Marketing, Leadership, Accounting, Business Law)

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Graduate Studies in Adult Learning and Development 2011

University of Jyväskylä, Finland

Certifications & Qualifications

Neurodiversity in Coaching Certificate 2024

ICF approved Certificate in Career Coaching 2022

Introduction to Digital Facilitation 2022

Foundations of User Experience Design 2022

People Role Highlights

People & Growth Manager - FiredUp GmbH 2024-

People Operations Partner - Lateral 2020-2022

Staffing Specialist - BCGDV 2019

Workforce Manager - GetYourGuide 2019

Senior Workforce Manager - Delivery Hero 2017-2018

HR Business Partner - IKEA Tampere 2016-2017

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i post about career development topics on linkedin

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