
ABOUt ME
Hi! I'm Heidi, nice to meet you!
I'm a career nerd. I love analysing what makes people successful, what makes people happy at work and how our careers change over time.
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I've been hiring, helping and coaching job seekers for well over a decade across various industries in Finland and in Germany.
I'm essentially what you would call "a generalist" or "a multipassionate": I have 10+ years of experience working in different People roles and in addition I've been digging into Marketing, Growth, Content, UX research and Operations topics during the recent years.
I can talk for days about best practises in Talent Acquisition and how People function is the essential driver for Growth, especially in tech start-ups. I believe strongly in the power of open, inclusive and data-informed company culture that enables people to take responsibility and work together toward shared goals. Feedback and psychological safety are the keys to team success!
I have two Master's degrees, I post regularly on Linkedin and my goal in life is to eventually accept that I don't have enough time to read all the books I want. My core values are learning, curiosity, clarity and kindness.
My personal vision is pretty wild:
i want to help 1000 people to get a good job.

Formal Education & Degrees
Master of Social Sciences 2013
University of Tampere, Finland
(Communication, Journalism, Media Studies)
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Master of Science in Economics and Business Administration 2011
University of Turku, Finland
(Marketing, Leadership, Accounting, Business Law)
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Graduate Studies in Adult Learning and Development 2011
University of Jyväskylä, Finland
Certifications & Qualifications
Neurodiversity in Coaching Certificate 2024
ICF approved Certificate in Career Coaching 2022
Introduction to Digital Facilitation 2022
Foundations of User Experience Design 2022
People Role Highlights
People & Growth Manager - FiredUp GmbH 2024-
People Operations Partner - Lateral 2020-2022
Staffing Specialist - BCGDV 2019
Workforce Manager - GetYourGuide 2019
Senior Workforce Manager - Delivery Hero 2017-2018
HR Business Partner - IKEA Tampere 2016-2017